MAP Policy

  1. Policy Statement 
Alpine Innovations, in its sole discretion, reserves the right to discontinue doing business with any reseller that advertises any product(s) covered by this MAP Policy at a price lower than the  MAP.  
  1. General Guidelines  
  2. The products covered by this policy are listed in Section 5, (“MAP Products”). Alpine  Innovations may in its sole discretion modify this list from time to time. 
  3. Alpine Innovations recognizes that dealers are free to make their own decisions to advertise and sell any Alpine Innovations product at any price they choose, without consulting or advising Alpine Innovations. Similarly, Alpine Innovations will exercise its right to make its own decisions regarding the Alpine Innovations Authorized Reseller  Program (“ARP”), supplemental marketing materials, point-of-purchase displays, product allocation, and new product availability, or future promotional, joint marketing, or sponsorship programs. 
  4. The MAP Policy applies to advertised prices, not the price at which MAP Products are actually sold or offered for sale to an individual in-store or over the telephone. 4. Alpine Innovations Believes in maintaining a well-regulated and fair marketplace for all its authorized resellers. Please see the faqs for more information on the MAP policy and enforcement.
  5. Advertising Guidelines 
  6. The MAP Policy applies to all advertisements of MAP Products in any and all media,  including but not limited to flyers, posters, coupons, mailers, inserts, newspapers,  magazines, catalogs, television, radio, and public signage, as well as Internet sites, social media sites, apps, or any other electronic media. 
  7. The MAP Policy does not apply to solely on-premise or in-store advertising that is not  distributed to customers 
  8. Website features such as “click for price”, automated “bounce-back” pricing e-mails, pre-formatted e-mail responses, forms, and automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the dealer (rather than by the customer) and thereby constitute “advertising” under this MAP Policy. 
  9. It shall not be a violation of this MAP Policy to advertise that a customer may “call for price” or “email for price”, or to use similar language, specifically with respect to Alpine  Innovations' Products, so long as no price is listed. 
  10. This MAP Policy also applies to any activity that Alpine Innovations determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP Policy, such as solicitations for ‘group purchases and the like. 
  11. It shall not be a violation of this MAP Policy to advertise in general that the reseller has  “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; 
so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP Policy. 
  1. From time to time, Alpine Innovations may permit resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, Alpine Innovations reserves the right to modify or suspend the MAP retail price with respect to the affected products for a  specified period of time by providing advance notice to all resellers of such changes. 
  2. From time to time Alpine Innovations may offer a direct manufacturer’s rebate to customers. In such events, it shall not be a violation of this MAP Policy to advertise the  availability of the manufacturer's rebate, provided that:  
o i. the advertisement includes a MAP-compliant price, the rebate amount, and the  net price after the manufacturer's rebate in the same type size, and style; 
o ii. an asterisk is placed next to the net price after the manufacturer's rebate; and o iii. “*after manufacturer's rebate” appears in the same area of the advertisement as the advertised product. 
  1. Bundling Guidelines 
  2. “Bundling” or advertising Alpine Innovations products for sale together with other  products will violate this MAP Policy when:  
o i. the effective or stated price of the bundle represents a discount of greater than  5% of the MAP; or  
o ii. the product(s) bundled with MAP Products violate Alpine Innovations'  Intellectual Property rights; or  
o iii. the product(s) bundled with MAP Products violate the Alpine Innovations' Trademark and Brand Policy; or  
o iv. the product(s) bundled with MAP Products include words, packaging,  graphics, or other indicia which may create customer confusion as to the source of  the product(s); or  
o v. the effective or stated discount is greater than 5% of the highest priced item in the bundle.  
  1. Gift cards, coupons, points, or other incentives which are contingent on the purchase of a  MAP Product will violate this MAP Policy when:  
o i. the effective or stated price of the bundle represents an immediate discount of  greater than 5% of the MAP; or 
o ii. the effective or stated price of the bundle represents a discount of greater than  5% of the MAP after taking into consideration any contingent future purchase. 3. Rebate programs from Alpine Innovations, whether on MAP Products or Alpine  Innovations' partners' products are exempt from this policy. 
  1. Policy Enforcement 
  2. If a dealer with multiple store locations violates this MAP Policy at any one store location, or on any associated website, then Alpine Innovations will consider this to be a  violation by the dealer.
  3. Alpine Innovations reserves the right to cancel any pending orders, restrict future orders or suspend dealers' accounts if Alpine Innovations reasonably believes: 
o i. a dealer has violated the provisions of this policy; or 
o ii. a dealer intends to violate this policy.  
  1. Alpine Innovations' MAP Policy Administrator is solely responsible for determining whether a violation of the MAP Policy has occurred, as well as determining appropriate sanctions. 
  2. Waivers to this MAP Policy may be granted at Alpine Innovations' sole discretion by the  MAP Policy Administrator in writing. Alpine Innovations Sales, Marketing, or other personnel are not authorized to modify or grant exceptions to the MAP Policy. In the  
event that the MAP Policy Administrator authorizes a waiver to the MAP Policy, dealers must strictly adhere to the terms of the waiver letter. Deviation from the terms of a  waiver letter is a violation of the MAP Policy. 
  1. Alpine Innovations monitors the advertised prices of dealers, either directly or via the use of 3rd party agencies or tools. Dealers are expected to provide reasonable cooperation in any Alpine Innovations investigations regarding possible MAP Policy violations.  Hindering, obstructing, delaying, or otherwise failing to cooperate with a Alpine  Innovations MAP Policy investigation is a violation of this MAP Policy. 
  2. The MAP Policy will be enforced by Alpine Innovations at its sole discretion and without notice. Dealers, distributors, and resellers have no right to enforce the MAP Policy.  Violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law. All questions related to this MAP Policy should be directed to: